Sportalm’s collections reflect the unique spirit of Kitzbühel. Here, international flair and regional roots, authenticity and cosmopolitan style come together naturally.

What began as a small knitwear company has grown into an internationally successful Austrian fashion brand with a distinctive identity and strong Alpine roots. Sportalm has been owned by the Ehrlich family since 1980 and continues to be run as a family business to this day.

Evolution is a defining characteristic of the collections: established values are preserved while being continuously developed. High quality standards are maintained, with an ongoing pursuit of perfection in both function and design. The signature remains unmistakable, the story unique.

Kitzbühel is more than just home – it is part of the brand’s DNA. Nature, movement, Alpine lifestyle and aesthetics shape Sportalm just as much as its passion for craftsmanship. Since 1996, Sportalm has been producing in its own manufacturing facility in Bulgaria, combining skilled craftsmanship with modern production standards.

The company as a family. Kitzbühel as home. The brand as a friend. We love what we do.

A Kiss from Kitz´