The Levi’s® brand is the epitome of classic American styles and authentic coolness. Since Levi Strauss invented the jeans in California in 1873, Levi’s® jeans has remained one of the most popular and most copied items of clothing in the world. Levi’s® jeans have inspired entire generations of young people and have been embraced by every youth culture of our time. Even today, Levi’s® continues along this path with pioneering spirit and innovational drive. Our unique denim apparel and accessories are available in over 110 countries, giving people all over the globe a means of expressing their personal style.