Named for the most challenging side of the mountain, The North Face has equipped explorers since 1966 to reach their dreams. Driven by the mantra of Never Stop Exploring™, our expeditions inspire us to test the outer limits of performance and possibility.

Our gear has crossed hemispheres and cultures, becoming a symbol on trails, sidewalks, and the highest places on earth. Wherever it shows up, our iconic Half Dome logo is a reminder to celebrate where you’ve been and get inspired by what lies ahead.

Since day one, we’ve done business differently. From repurposing surplus Vietnam-era materials, to advocating for wilderness preservation, our choices are aimed at protecting the places that we love. This commitment drives us forward.

Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability.

NEVER STOP EXPLORING