The GEOX group produces and distributes shoe and outerwear ranges. Its flexible market positioning allows it to appeal to all consumer groups, identifying as a family brand focussed on comfort and reliability as well as looks. Styles range from the classical and casual to the most current trends. Italian stylishness, quality and technological innovation are the strong points of the company's creative, manufacturing and sales philosophy. Geox's unusual approach revolutionised the brown-shoes market when it invented “the shoe that breathes” and turned breathability and waterproofness into essential factors for contemporary shoe design.